Latest Articles


Five steps to conducting a brand audit

Last updated: 06/21/2020

Here, the team at Focal Points reveals five steps to conducting a brand audit: There is a multitude of benefits to doing a brand audit. For one, it allows you to see how your...

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How to Make a Marketing Video for Your Business in a COVID-19 World

Last updated: 06/21/2020

You still need to be in front of your prospects and customers during the coronavirus crisis. We’ve discussed some corporate communication strategies for how brands are...

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How to Make the Right Blog Work for You

Last updated: 06/21/2020

Next to your subscriber list building and social media marketing efforts only one thing rivals in importance — a well thought out content strategy. You will attract more...

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3 Ways to Get More Eyeballs on Your Content

Last updated: 06/21/2020

Business 2 Community It’s no secret that informative and useful content can help you in many ways, whether it be with your SEO , building brand awareness, or establishing a...

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Rebuilding The Shopping Experience With Custom Service

Last updated: 06/21/2020

Buying a swimsuit is undoubtedly an overwhelming experience -- a process that often leaves much to be desired. So three years ago I created Andie, a swimwear brand for women to...

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5 Effective Strategies to Grow Your Retail Business

Last updated: 06/20/2020

It has never been easier to start a retail business. Whatever your interests are or whatever the market you want to serve is, a wide range of developments have made it possible...

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What is the Ultimate Way to Measure the ROI of Your Content Marketing Efforts?

Last updated: 06/20/2020

Blogging is definitely gaining popularity. In fact, in 2020, the number of bloggers in the US is set to cross 31 million this year.  While blogs are important for businesses to...

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Leveraging Social Commerce to Increase E-Commerce Conversions

Last updated: 06/20/2020

Whether you're selling fashion accessories, upscale electronics, or consumer packaged goods, you're probably working in a competitive market.  It can be hard to find an edge –...

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How to reopen safely so your customers feel secure

Last updated: 06/20/2020

As more businesses begin to open their doors in the wake of recent events, knowing how to reopen safely will quickly become job number one for many organizations. Customers want...

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Why You Should Focus on Brand Reputation Rather Than Marketing

Last updated: 06/20/2020

By Samuel Thimothy, VP at OneIMS.com, an inbound marketing agency, and co-founder of Clickx.io, a digital marketing intelligence platform When you're building a business, your...

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