Latest Articles


Focused Short & Long Term Digital Marketing Options For Businesses

Last updated: 07/03/2020

The right approach towards a sure shot digital marketing plan with a balanced mix of marketing techniques. PRZen Short Term Marketing Plan: ( Results within 35 days ) 35 daysSEO...

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How to Make Personal and Corporate Branding Work Together

Last updated: 07/03/2020

Editor’s note: The challenge remains, so we updated this article from a couple of years ago. You and your co-workers have personal brands. Your employer has a corporate or...

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Digital Marketing KPIs: What They Are Why They Matter

Last updated: 07/03/2020

KPIs or Key Performance Indicators quantifiable goals that help you measure and track your success. KPIs help you and your team set exceptions and prove the effectiveness of...

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How to Create a COVID-era Event Marketing Plan | Smart Meetings

Last updated: 07/03/2020

How to Create a COVID-era Event Marketing Plan By Lexie Lu June 29, 2020 As event professionals know, even the best-planned gathering can fall flat without the right marketing ....

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New COVID-19 Surge Affects Promo

Last updated: 07/03/2020

Cases are skyrocketing, especially in Sun Belt states – areas where the promotional products industry produces some of its strongest sales. Americans may be done with COVID-19,...

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How to Showcase Your Brand in Your Content Marketing

Last updated: 07/02/2020

When I work with clients to create or reinvent their brands, I start by helping them understand one critical concept: “Branding” and “marketing” are not one and the same....

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How Localized Engagement Can Benefit Financial Service Brands Personalization Strategy

Last updated: 07/02/2020

Brands are constantly on the hunt for the newest way to personalize their customer experience. These days, it’s so imperative to treat your clients as individuals, not a part...

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Artificial Intelligence In Content Marketing (2020 & Beyond)

Last updated: 07/02/2020

Artificial intelligence and its subsets have been revolutionizing the business and marketing landscape for quite some time. Still, there’s a new frontier that this advanced...

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How To Look Like A Professional Blogger, Even If You're Just New

Last updated: 07/02/2020

Looking like a professional blogger (even if you’re not) is the key to start-up success. If you are blogging as a hobby and only using it as a way to express yourself, the way...

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Five Ways Distributors Can Use Technology to Increase Sales

Last updated: 07/02/2020

Staying on top of the latest technology may seem like a daunting task as a small business owner, but before deriding having to learn a new system or process, distributors should...

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