Latest Articles


How to Showcase Your Brand in Your Content Marketing

Last updated: 07/02/2020

When I work with clients to create or reinvent their brands, I start by helping them understand one critical concept: “Branding” and “marketing” are not one and the same....

Read full article


How Localized Engagement Can Benefit Financial Service Brands Personalization Strategy

Last updated: 07/02/2020

Brands are constantly on the hunt for the newest way to personalize their customer experience. These days, it’s so imperative to treat your clients as individuals, not a part...

Read full article


Artificial Intelligence In Content Marketing (2020 & Beyond)

Last updated: 07/02/2020

Artificial intelligence and its subsets have been revolutionizing the business and marketing landscape for quite some time. Still, there’s a new frontier that this advanced...

Read full article


How To Look Like A Professional Blogger, Even If You're Just New

Last updated: 07/02/2020

Looking like a professional blogger (even if you’re not) is the key to start-up success. If you are blogging as a hobby and only using it as a way to express yourself, the way...

Read full article


Five Ways Distributors Can Use Technology to Increase Sales

Last updated: 07/02/2020

Staying on top of the latest technology may seem like a daunting task as a small business owner, but before deriding having to learn a new system or process, distributors should...

Read full article


How to Develop a Visual Content Strategy for Instagram

Last updated: 07/01/2020

It’s no secret that Instagram is one of the most popular social networks around, at over 1 billion users. What’s more, Instagram is perfect for marketing and businesses because...

Read full article


3 Data-Driven Content Solutions for the Next Era of Content Marketing

Last updated: 07/01/2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. “They’ve...

Read full article


How to Choose the Most Link-Worthy Data Source for Your Content

Last updated: 07/01/2020

Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to...

Read full article


Marketing & Technology Data Is Racist & Biased: Here's How Marketers Can Fix It

Last updated: 07/01/2020

31 seconds ago ADVERTISEMENT With the resurgence of the Black Lives Matter movement on social media, many marketers are taking new notice of issues that BIPOC (an acronym that...

Read full article


8 Ways to Amplify Content to Reach Your Target Market

Last updated: 07/01/2020

Information is everywhere. While there is a limit to the amount of content that consumers can take in, the amount of information available is still rising in the digital...

Read full article