Latest Articles


5 Common Social Media Problems (And How to Fix Them) - business.com

Last updated: 02/16/2020

Do you want to find out why your social media marketing campaign is failing? If so, you’re not alone. Now that over three billion people use social media, businesses are...

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Video Marketing: How to Establish a Pre-Production Checklist

Last updated: 02/16/2020

Video content is a powerful tool for online storytelling and digital marketing, but if you just start creating content without planning, you may find it more challenging than...

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5 Ways a Content Marketing Mission Statement Can Improve Your Strategy

Last updated: 02/15/2020

I had a few goals for the WordStream blog for 2020, and the biggest one was to formalize a content marketing mission statement. A few weeks ago, I got the rest of the content...

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4 Steps to Better Lead Generation Strategy | Digital Maturity

Last updated: 02/15/2020

Customers are increasingly demanding more from B2B organizations. They no longer want to be treated just as “leads” in your system. They want simple, fast, and intuitive...

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4 Marketing AI Predictions for 2020, According to Experts

Last updated: 02/15/2020

According to Gartner, 80% of technology will be built on an AI foundation by 2021. As AI becomes more prominent across industries, it's also impacting marketers in subtle ways...

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7 mistakes to avoid when optimizing your Instagram account for SEO - Search Engine Land

Last updated: 02/15/2020

Sign up for our daily recaps of the ever-changing search marketing landscape. See terms. Obviously, you work hard to make your website climb to the top of the search engine...

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6 Effective Email Marketing Strategies to Implement

Last updated: 02/14/2020

If you own a business, you will most likely understand the importance of email when it comes to communicating with business partners and providing customer service. More...

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How to Never Run Out of Blog Content Ideas - Heidi Cohen

Last updated: 02/14/2020

Heidi Cohen Posted on September 13, 2013 by Heidi Cohen in Blogging , Content Marketing | 5 Comments 13 Tips to Find Valuable Content Inspiration For Blogging Do you have...

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5 Helpful Chrome Extensions for Content Marketers | Practical Ecommerce

Last updated: 02/14/2020

Content marketers who research topics, look for guest post opportunities, compose articles, and even make instructional videos could improve their productivity with a few...

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Why List Minimum Requirements Should be Banned

Last updated: 02/14/2020

If I had $1 for every opportunity I had to pass on or get turned down for because I don’t have a bazillion people on my mailing list, I’d be rich. I’m going to lay it out there...

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