Articles about branding


How Brands Can Leverage 'Dark Social'

Last updated: 05/31/2020

Amid efforts to practice social distancing, people are finding more ways than ever to stay connected digitally. Not only has the use of traditional social networking been on the...

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LinkedIn Audience Network Secures Brand Safety Measures

Last updated: 05/30/2020

The brand safety conversation is making its way to the platforms as LinkedIn tapped digital ad verification provider Integral Ad Science as the exclusive and first brand safety...

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How Brands Can Lean into Levity in Messaging

Last updated: 05/29/2020

People want to express humor, even during times of crisis, and welcome brands that give them tools to help express positivity both online and in messaging. In partnership with...

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Working from home for a while? Here’s how to do it securely.

Last updated: 05/28/2020

Alice M., who works as a benefits manager for a health insurance company, primarily used her personal laptop for Netflix binges and Facebook updates before the coronavirus...

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Consumers Having More Emotional Experiences With Brands Due To COVID-19

Last updated: 05/25/2020

Work-at-home measures prompted new consumer habits and routines such as the rise of virtual work, virtual social and community gatherings on Google Meets and Zoom, and a renewed...

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9 Tips to Build Your Brand Awareness

Last updated: 05/20/2020

There are over 1 billion websites on the internet (according to Netcraft’s January 2020 Web Server Survey). So how does a solo entrepreneur, or any business for that matter,...

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How to Market Your Brand in Times of Uncertainty

Last updated: 05/17/2020

Be sure you’re reading this because you want to make changes. The times of uncertainty are not easy for all of us. But they give us a boost to move forward and evolve the...

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Quirky Facts Regarding Brand Popularity Around The World

Last updated: 05/14/2020

Quirky Facts Regarding Brand Popularity Around The World Quirky Facts Regarding Brand Popularity Around The World Everything Entrepreneur May 11, 2020 Branding , Everything...

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Using Design to Express the Humanistic Elements of a Brand

Last updated: 05/13/2020

“We believe the purpose of both design and designer is to guide. To provoke, to clarify, to move people emotionally and functionally forward. Whether through big transformations...

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5 Strategic Tips for Creating Videos for Your Brand

Last updated: 05/10/2020

Creating great videos is not just a matter of having the right tools but executing the production flawlessly. A great video can be ruined by poor audio. On the same note, a...

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