Articles about branding


The Most Important Thing to Know About Branding | Rising Above The Noise

Last updated: 02/28/2020

Not all facts are equally important. That’s why any business, any product, any service, and any organization needs the most important thing to know about branding. Whether...

Read full article


8 Powerful Ways to Promote Your Product in Social Media - Altitude Branding

Last updated: 02/25/2020

Social media has become an innate part of everyday life for a lot of people all over the world. Not only is it a universal tool but it is also quite powerful. You can use social...

Read full article


How to Use Demographic Data to Grow your Brand

Last updated: 02/22/2020

Before there was a thing called the internet – brands used demographic data to understand, segment, and convert people to customers. With the massive amounts of data almost...

Read full article


3 Ways to Elevate the Brand-Consumer Relationship

Last updated: 02/17/2020

Valentine’s Day, with its history of phone orders for flower delivery, can be called the original direct-to-consumer holiday. And the 24-hour festival of affection captures...

Read full article


Understanding and Measuring Brand Growth

Last updated: 02/10/2020

Brand growth is always an exciting prospect and a welcomed outcome. And when it’s happening, you’ll feel proud of all the hard work you’ve put into your brand. That said, the...

Read full article


What is Personal Branding and How to Use It for Your Business

Last updated: 02/09/2020

If you think that personal branding just benefits you, then you’re mistaken. It’s a strategy with far-reaching benefits. But to see why, let’s answer the question, what is...

Read full article


Brand Loyalty Drivers are Growing, Becoming More Complex

Last updated: 02/05/2020

Brand loyalty is growing – not shrinking. But brand loyalty drivers are also becoming more complex and harder to sustain. Customer brand loyalty has increased on average 20...

Read full article


3 Ways to Easily Build Brand Authenticity

Last updated: 02/05/2020

Without authenticity, few will invest in and be loyal to your brand. You need to prove to your customers that your business has integrity and is worth their time. It’s...

Read full article


New Era Of Interactive Video Will Create More Advertising Opportunities For Brands

Last updated: 01/30/2020

Imagine this: The next season of Netflix’s most tear-jerking drama is set-dressed with home decor products from your e-commerce boutique. Clickable products drive viewers to...

Read full article


Is Your Sales Team Aligned with Your Brand?

Last updated: 01/26/2020

Few businesses teach new sales recruits what they actually need to know. Researchers found that while tactics like product training and email are some of the most widely used to...

Read full article