Articles about branding


Why a Live Streaming Strategy is a Must-Have for Marketing

Last updated: 08/11/2020

Live streaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and...

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Why Mobile Customer Feedback is More Important than Ever for Finance Brands

Last updated: 08/10/2020

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty...

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How to Develop a Competitive Brand Position for a Startup Business

Last updated: 08/10/2020

Creating and running your own business needs a great deal of work, and it involves bringing your vision to life. For lots of companies, the path is full of mistakes, hazards,...

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How Brands Can Plan for COVID-19 Recovery with User-Generated Content

Last updated: 08/08/2020

When 2020 began, no one could have predicted the state of tragedy and uncertainty we find ourselves in today. The COVID-19 pandemic has changed all of our everyday lives —...

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The Secret Ingredient to Create the Best Employer Brand: Purpose

Last updated: 08/07/2020

Every company is created with a purpose. Whether you’re determined to create the best raincoat on planet Earth, or provide secure payments that get people paid faster, it’s...

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4 Ways to Plan for the Future of Your Brand

Last updated: 08/06/2020

One of the hardest and yet most valuable things you can do for your brand is to plan for the future of your brand. Yeah, I know. Just handling the day-to-day strain involved in...

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20 B2B Influencer Marketing Pros to Follow from Top Brands

Last updated: 08/05/2020

Recently we published the 2020 State of B2B Influencer Marketing report after surveying hundreds of B2B marketers about their experiences, best practices, tools, budgets and...

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Top 6 Ways to Increase Your Brand Awareness Through Social Media Marketing (SMM)

Last updated: 08/04/2020

Every company promoting goods or services on the Internet can benefit from social networking services. Social media is widely used by a large and diverse range of demographics,...

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How Content Marketing Has Evolved

Last updated: 08/04/2020

It takes just one look at the Apple product lineup to confirm that companies are constantly trying to out-innovate each other. It’s only a matter of time until you’re using the...

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4 Ways to Develop Your Personal Brand to Connect with More People

Last updated: 08/03/2020

Does your brand live up to expectations? When we talk about branding in a business sense, the first thing people think of is logos and color palettes. While these are important...

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