Articles about content marketing


Video marketing is the future of content marketing

Last updated: 06/01/2020

Sign up for our daily digital marketing news briefing today, free. In 2018, about 85% of all internet users in the US watched videos online. A survey from Wyzowl, found that...

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How to Engage Your Audience on Your Blog and Beyond

Last updated: 05/29/2020

How to Engage Your Audience on Your Blog and Beyond By Sabra Mwaura Have you ever spent hours working on a blog post — writing multiple drafts, editing and then editing again,...

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How to Measure Changing Marketing Goals During a Crisis

Last updated: 05/24/2020

In recent months, I’ve been listening to Paramore’s song “Hard Times” a lot. Their 2017 hit talks about struggling to overcome challenging circumstances above ’80s-inspired new...

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How to Map Content Marketing to Revenue—in 3 Steps

Last updated: 05/23/2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. The cartoon was in Moz co-founder Rand Fishkin's Slideshare...

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5 Essential Components for Creating the Best Content Experience for Your Audience

Last updated: 05/23/2020

Most businesses understand that it’s important to produce high-quality content. But have you considered the content experience of your audience beyond consuming the content...

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5 Types of Video That Improves Marketing Content

Last updated: 05/22/2020

Video content is a hot topic in marketing circles. We’ve been seeing studies for years now that video is the way people want to consume content. Search engines continue to...

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How to Create Website Content That Converts Leads Into Customers

Last updated: 05/21/2020

May 18, 2020 Headline Analyzer The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and...

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Why You Should Use Infographics in Content Marketing

Last updated: 05/21/2020

People are overloaded with information these days. For marketing professionals, this means that your content strategy needs to work harder to get your message out there, and...

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Content Marketing in the New World

Last updated: 05/18/2020

Staying connected with colleagues, suppliers and customers, has never been more important. Acknowledging that traditional forms of communication are now strained or restricted,...

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9 Potential Target Audiences for Your Content Marketing Efforts

Last updated: 05/18/2020

As a marketer or a writer, you’ve probably spent a certain amount of time thinking about who your audience is. Perhaps you’ve done exercises to better identify and understand...

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