Starting a business is never easy, it’s a challenge for everyone no matter how much experience you have. In order to get some much needed attention in the business world, you need to think out of the box and find a way to set your business apart from your competition, in other words you want to stand out and be remembered for all the right things. There are a few things you can do to achieve this, and we’re going to take a look at some ideas that will help people identify your brand.
First and foremost you have to know who your audience is. You don’t want to be selling car parts to someone that’s looking for gardening supplies. Identify your audience. What are they looking for? What do they need? What other things besides what you’re offering are they interested in? In fact, imagine just one person your ideal customer and find out every single thing you can about them. Then all you need do is speak to this person, because it’s rare for a business to be in tune with the needs of their audience nowadays and by targeting your brand to meet the needs of your target audience, your brand will automatically stand out more and engage better.
So much emphasis has been put on internet marketing recently that businesses often forget to follow through with conventional marketing. A great way to set yourself apart from the rest is to get involved in your community. Make a donation to a local charity. Join the local chamber of commerce and other business associations, many will give you their membership list simply by joining and attending events helps get you known in the local community. Small businesses need a dedicated local following and the best way to build that up is to get involved with your community.
The online presence of your business will always be important when it comes to building your brand. Be interactive, get people involved. Don’t limit yourself to certain social media sites, you need to be using all of them. That means Facebook, Twitter, Linkedin, Tumblr, Pinterest, Google Plus and any other social network you can think of. The more fan pages you create, the better the chances are that someone will find you, although I have to be honest and say I’m a Twitter addict, in my opinion it’s the best and I often refer to it as a global telephone directory, allowing me to make contact with almost anyone.
Social media presence is a must but a lot of businesses sacrifice a presence on their own website in order to keep up with their social networks. Don’t do that, your website is the digital equivalent of a business card and you don’t want to neglect it, in facts it’s most likely the most important marketing tool you can have. Create or hire someone to create a website which is unique and interactive. Social media is a great way to get people involved but your website should be a direct portal to your business. Speak to us, if you want something really special that works, we have plans to suit all budgets.
A press release is something so simple that could help you see big results. Putting out a press release about your newest product or service and distributing it to local newspapers and other forms of media can build hype and get you attention. This is your chance to talk up your business and get some eyes on what you’re doing.
I’ve had great success with press releases, I’ve had half page articles written about me, had my photograph taken numerous times, been featured in various business newspapers and all as a result of press releases.
Commercials are a classic form of advertising but they can get expensive. A modern alternative to a TV commercial which is often overlooked is video marketing through a platform such as YouTube. You can film a commercial or other type of promotional video for little money and reach thousands of people by promoting it online.
When it comes to marketing your business, the sky is the limit. Don’t make the same mistakes that others do. Make sure you distinguish your business by covering all aspects of marketing, both conventional and unconventional. Give these a try and don’t be afraid to experiment.