Sometimes bloggers claim they have nothing to blog about, but the truth is you have a lot to write about. If you are promoting a product of your own, or someone else’s, or offering any type of service you have dozens apron dozens of blog posts you could be writing right now. You should be using your blog to inform your customers about your products and services whether they are yours only or you’re promoting them via an affiliate program.
Marketing is a process that is ongoing. You should always be marketing, even when you’re telling your audience a funny story about yourself and your kids. It’s a fine line for sure, but if you don’t blog about your products, services and ideas, who will? How will your audience know that these things exist to help them solve their problems? The single most effective form of marketing today is your blog.
On your blog you will attract your audience and encourage them to sign up for your email list. On your blog you will introduce your audience to the movers and shakers that you surround yourself with. On your blog you will inform your audience of solutions for their problems. On your blog you will promote your own and other people’s products and services because they are needed by your audience. You are doing a service for your audience, and because you’ve spent time developing trust, your audience will believe you when you explain why any particular product or service will help them.
You don’t want your readers to have too many questions about how to buy. As soon as they want to buy you should ensure that they can buy. The link should say something like Buy Now. Don’t put something that doesn’t suggest that they are making a purchase because they won’t understand that this is how to buy if you say something that doesn’t mean buy. Purchase Now, Buy Now, Add to Cart. These are words that make sense. Plus, you don’t want to force the people who want to buy to give too much information. They want to buy right now, not in 20 minutes after filling out a long form.
If you want to get your audience to buy your products, you need to talk about your products in your blog posts. Use personal stories, examples, and real life examples of how someone like them has used the product and service. You can write 10 reasons this product is perfect for you. 3 examples of how this product worked for so-and-so. You can even phrase it as a warning to your audience such as: Warning: Read this before you xyz.
You have to find a way to connect with your audience in a personal way in order to earn attention, build trust and make a profit. Tell the story of how and why you want to promote the product. Why this product is is good for your audience? How is your product different from someone else’s? Use your blog to explain and differentiate your products, services and ideas from your competition, and be clear in your calls to action.