The research is clear: A blog post should be more than 1,000 words. Andthe longer your post, the more likely it is to rank higher in Google searches.
Of course, blog articles should only be as long as they need to be. Some posts can get their message across in 300 words. And many people argue that no one is reading anything online that takes more than a few minutes to read. But the fact is, when researching online, most readers want more information that a 300-word article can convey.
Most topics need extensive research to provide the kind of in-depth information that a variety of readers might need.
That’s why the most successful blog posts are 1,000 words or more, with an optimum length of 1,600 words per blog post. This length keeps reading time under six minutes on average. Your readers are 94 percent more likely to read your posts to the end when you keep it within that six-minute margin.
When you dig down into a topic, there are usually lots of angles to cover. For example, in this post, not only do we need to show you how many words your blog post should be, but we also need to cover other factors that go into making a post something readers will devour, such as these:
With Google’s search engine algorithms getting smarter by the day, they have come to see synonyms — words that mean the same thing — as keyword equivalents. Furthermore, they look at related words and phrases as complementary to that topic.
Naturally, the more in-depth your post, the more likely you will rank #1 for your main keywords in search engine queries. The same is true with synonyms and related terms.
For example, a longer blog post about “How to Care for Your Cherry Tree All Year Long” will usually involve care for the blossoms in the springtime, as well as specialized care for the different varieties.
All of the parts in this hypothetical blog post deal in some way with the major topic. (This is how we research and write for our blog and our clients as well btw).
Google’s algorithm will pick up on those related words, phrases and paragraphs to rank the post higher than shorter posts that tell you only a few basic facts that you probably know from common sense anyway.
Google algorithms prefer informative posts plugged into their ranking criteria. Google didn’t rise to the top of the online search platforms by disappointing readers.
Early on, it took the lead in penalizing blog posts stuffed with keywords and little actionable information. As the algorithm underwent improvement down through the years, it “learned” to recognize an informative post through its logical structure and natural keyword usage.
You’re not only writing for search engines. Many bloggers make that mistake, concentrating on the keywords more than on making their 1,000-plus-word posts easy for human readers to finish.
Not only do you want your readers to finish your posts, but you also want them to share those with their friends and colleagues. Believe it or not, backlinks from shares or mentions are often more valuable than getting the keywords right.
Here are some ways to make your readers want to read and share your blog posts:
Simply writing blog posts of 1,000 words or more won’t cut it in today’s competitive digital environment. You need to publish relevant blog content regularly.
Consistent publishing builds trust in you, your brand and your products. But don’t take my word for it. The statistics tell the story. A content marketing strategy that emphasizes consistency yields 13 times the likelihood that you’ll see a positive ROI.
Finally, you need to publish blog posts often to get the traffic you need to rank high in searches for what you sell. Our studies concur with other industry results: Companies that publish two to four blog posts each week show the best results in both visits and conversions.
Size doesn’t matter. Your industry doesn’t matter. Whether you sell to other businesses or directly to consumers — it doesn’t matter. When you blog that many times per week, you’ll see a dramatic result.
“But,” you say, “I barely have enough time in my day to do what I started my business to do. How in the world can I write a lengthy blog post twice a week — let alone four times a week?”
Glad you asked. A blog writing service can help your business realize a higher return on your marketing investment than practically any other marketing campaigns.
A blog writing service specializes in writing quality, keyword-optimized blog posts of the proper length to hit the SEO sweet spot. With an average yield of three times more leads than paid search ads, the ability to increase your website traffic by 2,000 percent, and six times more revenue than websites without a blog, it pays to outsource your blog writing to a proven professional. It’s an excellent investment in your business’s future.
If you are ready to get more traffic to your site with quality content that’s published consistently, check out our Content Builder Service. Set up a quick consultation, and I’ll send you a free PDF version of my books. Get started today–and generate more traffic and leads for your business.