Articles about content marketing


Audience Marketing Builds The Most Valuable Asset In Your Business

Last updated: 02/29/2020

Content business models are shifting. We know this. But, perhaps the question “into what?” is the more relevant one to ask. In our new book Killing Marketing, my co-author Joe...

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9 of the Best Types of Content Marketing Guaranteed to Drive Results

Last updated: 02/28/2020

Business 2 Community Twitter Facebook LinkedIn Flipboard 0 All the best websites since the dawn of the internet share one thing in common – they have had great content. Whether...

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Can You Prove Content Marketing Works? | Website Designs Content

Last updated: 02/26/2020

Content marketing often referred to as inbound marketing or authority marketing is a method of marketing that works on the principle that you if produce enough content...

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How to Create a Loyalty Program | Website Designs Content Marketing

Last updated: 02/26/2020

So many times businesses offer discounts to new customers, forgetting about the customers they already have that are loyal to them. One way to combat this problem is to create a...

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4 Ways to Optimize Your Content Marketing With Split Testing

Last updated: 02/25/2020

Have you ever thought of using split testing to boost the performance of your content marketing campaigns? Chances are, you already know about it and what role it plays. For...

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3 Ways to Repurpose Blog Content and Increase Traffic

Last updated: 02/22/2020

They help you drive traffic to your site, build your brand and give your customers a ton of value. But to dramatically grow your business, they’re just not enough. There are...

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5 Ways a Content Marketing Mission Statement Can Improve Your Strategy

Last updated: 02/18/2020

I had a few goals for the WordStream blog for 2020, and the biggest one was to formalize a content marketing mission statement. A few weeks ago, I got the rest of the content...

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Everyone thinks they are a content marketer, so what's a marketer to do?

Last updated: 02/17/2020

Sometimes writing content for brands can feel like the most under-appreciated job. Which is kind of funny because most people say they suck at writing. Whether they are good at...

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How to Boost Engagement with User-Generated Content on Instagram

Last updated: 02/17/2020

Searching for new social media content to share on Facebook and Instagram? Hoping for more engagement? You can accomplish both of those goals with an Instagram campaign of...

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4 Marketing AI Predictions for 2020, According to Experts

Last updated: 02/15/2020

According to Gartner, 80% of technology will be built on an AI foundation by 2021. As AI becomes more prominent across industries, it's also impacting marketers in subtle ways...

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