Articles about content marketing


How to Succeed at Content Marketing: 6 Key Building Blocks

Last updated: 05/14/2020

Is your organization setup to succeed at content marketing? Creating and leveraging a well-thought out content marketing strategy can immensely help any organization or...

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Use Blog Posts to Inform Customers of Your Products & Services |

Last updated: 05/12/2020

Sometimes bloggers claim they have nothing to blog about, but the truth is you have a lot to write about. If you are promoting a product of your own, or someone else’s, or...

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When Content Is All You Have for Your Audience

Last updated: 05/11/2020

When three companies essentially closed their retail businesses during the coronavirus pandemic, their marketers made a detour to their kitchens. Though none of the companies...

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4 Steps That Will Help You Sell Content Marketing to Your Boss

Last updated: 05/10/2020

Before joining Contently last year, I ran my own consulting business for five years. While building your own company teaches you many things, there’s one thing it doesn’t cover:...

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3 Ways to Change Your Content & Social Marketing To Foster Digital Empathy

Last updated: 05/09/2020

From creating genuine resources and promoting authenticity, here’s how your social marketing can be more empathetic post-COVID-19. Join us for #SMWONE May 5 - 28, 2020 and hear...

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How Scaling Affects Content Creation | Website Designs Content

Last updated: 05/09/2020

Scaling content brings with it new ways to use the information you gather in your business, you may also be already doing a lot of this without even realizing it is content...

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How to Afford Both Content Strategy AND Writing on a Budget

Last updated: 05/09/2020

Content marketing is an investment in your business and, like any business investment, you want to make sure you get a good ROI. I see many organizations struggle to make the...

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How writers can optimize content for a variety of search engines

Last updated: 05/07/2020

Optimizing your content for just one search engine can be a challenge, as we‘ve still got no idea what Google expects.  There is a range of different tools out there designed...

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How the Right Blog Writing Service Can Boost Tech Company Traffic

Last updated: 05/07/2020

Content marketing and the technology industry are a natural fit for each other. Tech is a world that’s constantly changing and evolving, with news and new developments happening...

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List Building Content: What Format Works Best to Attract Subscribers?

Last updated: 05/06/2020

There are so many different types and formats of content that you can create for your audience. When you choose the type of content you want to publish, always ask the question,...

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