Articles about ecommerce


11 Things Every New Company Should Know About E-Commerce Marketing

Last updated: 10/21/2019

If you’re trying to sell products online, it takes more than an impressive website and product images to draw in your audience. To find out more about what you need to know...

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5 Reasons Your B2B Business Needs ECommerce | Magento

Last updated: 10/21/2019

Before the advent of eCommerce and digital marketing, almost all B2B transactions and customer experiences happened offline. Business cards were exchanged, in-person...

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How to Keep Consumer Data Secure on Your E-Commerce Website

Last updated: 10/20/2019

It’s your responsibility to protect data stored on your website. If you’re old enough to have experienced life before e-commerce, you might remember hesitating before entering...

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Helping Business Owners Understand the eCommerce Pyramid

Last updated: 10/15/2019

For many clients, what they think is their brand’s biggest problem and what the problem actually is are two completely different things.  For example, you have someone with a...

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3 Big Questions for Better Small Budget PPC Management

Last updated: 09/19/2019

Having a small PPC budget isn’t the end of the world. Your success will largely depend on the niche you’re operating in and its level of competition. By asking yourself three...

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E-Commerce Performance is ‘Disturbingly Slow’

Last updated: 09/10/2019

E-Commerce Performance is ‘Disturbingly Slow’ Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 0 Comments Comments Online retailers face a constant tug-of-war...

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10 of the Best Ways to Use Instagram Multiple-Image Posts

Last updated: 09/09/2019

Visual content is dominating the social media landscape. Adweek cited a study last year with a sample size of 300 marketers, where 53% of participants indicated 91-100% of their...

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Successful E-Commerce Personalization Starts with the Right Data

Last updated: 09/08/2019

Enter e-commerce personalization—a way companies can effectively engage with their customers through highly relevant product offers, recommendations, and other valuable content....

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How to Write Text Ads in AdWords, for Ecommerce

Last updated: 09/07/2019

AdWords, Google's advertising platform, is the engine driving online sales for many small and mid-sized ecommerce operations. Sellers that want to get the

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The anatomy of ad copy relevance: The new Google standard

Last updated: 09/02/2019

Recently, enterprise-focused Google representatives have been encouraging a metric called “Relevance,” which is believed to be one of the three main factors that make up Quality...

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