Articles about online advertising

Smart and Unusual Ways to Advertise Your Business

Last updated: 07/14/2020

Advertising drives trade. This is a well-known sentence, which highlights the meaning of advertisement. Without a successful marketing strategy, business owners may find it more...

Read full article

4 Tips for Better Display Advertising During COVID-19

Last updated: 06/16/2020

Like most online advertising channels, I have seen my clients shift how they’re using the Google Display Network to help them implement their evolving marketing strategies...

Read full article

14 Benefits of Social Media for Small Businesses

Last updated: 05/28/2020

Social Media empowers small businesses and opens opportunities formerly reserved for large corporations. It can feel overwhelming and scary, but do you ever hear of a small...

Read full article

Defining Behavioral Advertising: What Is It & What Are the Pros & Cons?

Last updated: 03/24/2020

For years, publishers and advertisers have taken advantage of user data to segment their audiences by demographics, geography, etc. — and therefore increase the relevance of...

Read full article

6 Powerful Video Marketing Tips for 2020 Gleaned from Our Latest Survey

Last updated: 02/29/2020

Video popularity is at an all-time high and this is a trend will continue to grow in the coming years. But how can you as a marketer stand out and make sure your audience is...

Read full article

Creating Content Assets for D2C Brands | The AdRoll Blog

Last updated: 12/29/2019

Since D2C brands directly communicate with their customers, creating quality content assets has never been more important. Content assets are ads, blog posts,videos, and other...

Read full article

How Snail Mail Can Boost Your Acquisition Marketing

Last updated: 11/03/2019

Tim Carr, the chief lifter atLIFT Agency, shares his insights on using direct mail in the digital age. For decades, direct mail was seen as a surefire way for brands to reach...

Read full article

Keeping brands safe in a programmatic world

Last updated: 10/28/2019

Recent revelations that major brands and political parties have inadvertently funded terrorism through their online advertising highlights just how easy it is for premium...

Read full article