11 Tips For Improved Business Copywriting
Hunter S. Thompson created a fictitious style of Journalistic writing called “Gonzo”. Here's how Gonzo Style Copywriting can Rocket your Business.
“Copywriting” is defined as “the art and science of strategically delivering words.”
Copywriting is essential for online marketers to grasp and utilize and master, if they want to make lots of money online.
I always like to think of myself as a blogger who blogged his way out of a dead-end job by writing for SEO and affiliate marketing.
What Has The Written Word Done For You?
Hunter S. Thompson was a journalist, turned anarchic, drug-laced reporter who had a talent for adding fiction to his reports.
This infamous writer followed many presidential campaigns and hated Nixon. He wrote with a cunning style that cut through any dry political jargon. Apparently, he was a great guy to party with as many Hollywood actors hung out at his house, like Johnny Depp, John Cusack, and Sean Penn.
How Can Hunter’s Writing Style Influence Your Copywriting In Today’s Saturated Market?
Like with anything else in our history, the written word has been regurgitated relentlessly since the beginning of speech, right after the grunts of a Caveman.
It’s very hard to get noticed online. It usually takes an Entrepreneur thousands of articles or videos over years to get noticed and begin to be revered by other marketers.
How Will You Cut Through The Noise With Your Copywriting?
1. Be, Unique, Be Yourself
I know it’s tempting to emulate other leaders in your niche, but you have to remain YOU at all costs. Yes, you can learn all you want from them, but then internalize that information and make it your own as it leaves your body.
2. Write Unorthodox
Hemingway was the master at this, as he challenged how people read prose by creating very short lines of prose that got to the point. Less was more in this sense, a lot more.
3. Be Controversial
There’s nothing wrong with challenging the status quo as long as you can back it up with either with your genius, knowledge or pure gutsiness.
4. Be Consistent
If you’re going to have a strong voice, don’t change your tone a month later, stick to your writing guns and make it happen for the long-haul. People will begin to take notice of you the longer you do it. Essentially the more “out there” you are the longer it will take to get a following, but lo and behold there are freakier people out there that want your neon babies. Build your tribe and they will never let you down.
5. Stay Fueled
In the 70’s and 80’s the source of fuel for many artists and writers was drugs and alcohol, but today people want health and spirituality. Find your source of healthier fuel like tea, meditation, fitness, and time outdoors.
6. Have Foresight
It’s imperative to visualize the future and see what might emerge as a trend. Stay within your niche, but new technologies or even new ways of thinking will develop which will allow you to position yourself first as the authority.
7. Focus Your Sales Copy On Action
Begin by getting crystal-clear on the action you want your prospect to take. If it's to buy, then keep that in mind as you write. Also, write in an "action" frame of mind. That means use action words: walk, run, reach, touch, grab, pull, put in your pocket. Here's another action secret. In your imagination, figure out how to move obstacles out of the way, so your prospect's clear path to action is unobstructed and easy to follow. And make it easy for your prospects to take the action you want them to take.
8. Don't Go The Hard Sell
I know that sounds contrary to common sense. But I promise you will make far more sales if you visualize your product as a SOLUTION to your prospect's most pressing problem… or picture your product as the way to make the prospect's fondest DREAM come true… or even describe your product as the answer to becoming the PERSON the prospect most wants to be. Examples: - Solution to problem: "Tired of copy that doesn't close? With our system, you'll be writing killer copy every time!" - Dream come true: "Here's how to create a Web site that makes money for you every single day!" - Become the person: "How would you like to become one of the High Earners on the Web?"
9. Provide Proof Of Your Promises
Beginner copywriters need to face this fact, and experienced copywriters need to be reminded: No one is going to believe a single word you write. Until you provide proof, that is. Types of proof that work include simple facts that back up your promise; testimonials showing how your product actually did for someone what you say it can do for the prospect; reasons why your product can do what you say it can do; case studies showing results; and a summary of your own track record, showing you know what you're talking about.
10. Elicit Emotion
Did you know that really good copy gets as many "thumbs down" as it gets "thumbs up?" It's true. Here's why: Really good copy spurs EMOTIONS in the people who read it. Some of those people - the ones who want what you have - will experience the emotions of desire and excitement. But at the same time, other people - those who DON'T want what you're offering - may find that your provocative copy stirs feelings of distrust, discomfort, even outrage! Don't worry about it! As long as your copy is legal and ethical, it doesn't matter whether everyone likes it or not. You don't need or want the approval of people who wouldn't buy from you anyway. Remember: If you're making sales, those sales are the only compliments you should be looking for.
11. Tell It Like It Is
Notice: I didn't say WRITE it like it is. I said TELL it like it is! What's the difference? It's simple. I'm telling you to write copy the same way you would talk about what you're selling when your intention and confidence is high, and you're excited! You can even record yourself making a live, spoken sales pitch; transcribe it; edit it; and use the transcript as some of your hottest sales copy. You see, great advertising sales copy is nothing more than a red-hot sales presentation in written form. The more your copy reads like you're having a live, high-energy conversation with your prospect, the better your chances will be of long-lasting sales success! Keep this in mind especially when writing multi-lingual content .
Create Compelling Copy Content Consistently
These are just some of the copywriting techniques you can use to cut through the social media humdrum and establish your unique brand. And never give up on creating compelling copywriting content!
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