Articles about social media


How to Use Social Media Platforms to Monitor Conversations Online |

Last updated: 05/27/2020

One of the very best ways to really get to know your target audience is to find out where they hang out online and then to simply spend time with them. Ask questions; see how...

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7 Things That Are Killing Content Marketing Productivity

Last updated: 05/27/2020

With the coronavirus leading to more content creators working from home, productivity is becoming a struggle. There is so much to do without the stimulation of the workplace to...

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Managing Your Company Culture Virtually Through a Pandemic

Last updated: 05/20/2020

A Gartner, Inc. survey of 800 global HR executives on March 17 found that 88 percent of organizations have encouraged or required employees to work from home. Remote work is a...

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Creative Ways to Build a Strong Company Culture Remotely

Last updated: 05/19/2020

When I started Zen Media as a fully remote company 11 years ago, the whole idea of not working in an office almost seemed to be otherworldly in the eyes of many. People would...

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5 Ways to Pivot Your Business During a Crisis

Last updated: 05/17/2020

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” —Charles Darwin. In a matter of...

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How to be powerfully succinct on social media

Last updated: 05/15/2020

We are living in an age that requires short and sweet communication. With attention spans at all-time lows and digital and social media dominating how information is received,...

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How to Create a Content Strategy for COVID-19 (or Other Crises) in Five Steps

Last updated: 05/14/2020

If COVID-19 has blindsided your business, you've probably been asking questions like these: How should we talk to our prospects and customers? What should we say? Should we...

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4 Ways Emotional Intelligence Can Improve Your Sales

Last updated: 05/13/2020

You’re sitting at your desk after a day of rejections from potential clients. How can you make this next call the one that really counts? Good news: in recent years, research...

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How to Think More Effectively During a Crisis

Last updated: 05/12/2020

During times of uncertainty, fear and anxiety, it’s easy to become overwhelmed by the world around us. As we search for security and stability, we might be faced with all the...

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5 Smart Ways to Drive Sales Through Social Media - Mike Gingerich

Last updated: 05/12/2020

There’s a lot more to social media than branding and engagement. Used correctly, it can also increase sales. In their 2016 marketing census, E-consulting rated the marketing...

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