Articles about social media


How to Create a Content Strategy for COVID-19 (or Other Crises) in Five Steps

Last updated: 05/14/2020

If COVID-19 has blindsided your business, you've probably been asking questions like these: How should we talk to our prospects and customers? What should we say? Should we...

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4 Ways Emotional Intelligence Can Improve Your Sales

Last updated: 05/13/2020

You’re sitting at your desk after a day of rejections from potential clients. How can you make this next call the one that really counts? Good news: in recent years, research...

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How to Think More Effectively During a Crisis

Last updated: 05/12/2020

During times of uncertainty, fear and anxiety, it’s easy to become overwhelmed by the world around us. As we search for security and stability, we might be faced with all the...

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5 Smart Ways to Drive Sales Through Social Media - Mike Gingerich

Last updated: 05/12/2020

There’s a lot more to social media than branding and engagement. Used correctly, it can also increase sales. In their 2016 marketing census, E-consulting rated the marketing...

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3 Tips for Marketing a Service Business

Last updated: 05/11/2020

a product and a service are very similar in some ways: You have to identify your customers and their needs, and then craft your pitch to speak to their pain points. Apart from...

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7 Mistakes Leaders Make When Managing a Remote Team

Last updated: 05/11/2020

Working remotely is undoubtedly having its moment. And, while some may still be adjusting to their new routine, there is a silver lining. Working remotely is effective. It keeps...

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5 Things Most Startup Plans are Missing

Last updated: 05/08/2020

Each day brings new surprises when you’re running a startup. For entrepreneurs, that insecurity can make goal-setting feel futile. It’s hard to make a plan when there is so...

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7 Social Proof Elements That Build Immediate Trust With Prospects

Last updated: 05/07/2020

Are you taking the trust of your website visitors for granted? The reality is; people who visit your website are skeptical. They need a very good reason to trust your business...

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How Companies Use AI To Improve Brand Management

Last updated: 05/01/2020

Ideally, your brand illustrates who your organization or company is and how it’s perceived by your customers. This means both marketing and product managers need to work closely...

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Why LinkedIn May be the Most Effective Social Media Platform of Our Time

Last updated: 04/29/2020

When most people talk about social media, they’re usually referring to platforms like Facebook or Instagram, but rarely think of LinkedIn as part of the vast array of social...

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